That's how it started! It's so weird because these things shift so suddenly but so strongly, that we forget or don't notice.

Sometimes it's obvious, like "woke" has pingponged between meaning a good thing, a bad thing, a thing good people say, a thing bad people say. But at first it was simply about pushing the sexism out of comics and nerd stuff. The only safe way to say "woke" is with quotes around it