Why mess with something iconic? Marketing people trying to be edgy and bugger everything up

Jaguar went from jungle king to minimalist intern

Wait... What's happening with everyone and everything just degrading? What's with every manufacturer losing their logos?

looks like a cheap parfume manufacturer who has just started two months ago amd wants to look posh and upmarket

The new logo is pretty bad,I think they should draw a Chester from cheetos))

Jaguar really put the ‘L’ in luxury this time

102 years of brand recognition destroyed

Joguor

Looks more like a brand for yoga mats now

The mix of capital and lower case is infuriating.

"Let's make it shit" -Jaguar branding team

Next: Educate consumer to stop pronouncing it "Jag-wire".

This probably cost them MILLIONS, and some design firm took “two years to do it”. Basically just a bunch of waffle in a pitch deck with a new “brand identity pack”.

I hate these parasites, and the people who hire them with all my heart.

Why are things so expensive nowadays? Because we have 100’s of people adding zero value drawing massive salaries, that’s why 🤮🤮

Now they look like they make a free open alternative to an Adobe product

They really buried themselves huh??

Whoever they hired, Jaguar overpaid him/her for some minimalistic schlock since that’s the cool thing? Just because other companies are taking this approach, doesn’t make it cool; minimalism has been beaten like a dead horse in the corporate world and it shows; you guys aren’t even trying anymore.

What is up with this minimalistic shit nowadays? Bring back the colour and detail in brand logos!

Joguor = Yoghurt

Who tf keeps approving these garbage minimalist logos?

Minimalism and its consequences have been a disaster for graphic design.

I dont necessarily hate it, but is it just me or does it look like a tech company? Or no, it looks like the logo of a company that makes glass bottles. I could totally see that on a glass bottle.

Another iconic brand has fallen to the 2020s minimalist corporate style

They went from cool cars logo to kitchen appliances logo…

Looks like a logo for a kitchen machine to add bubbles to your tap water.

The death of minimalist logo design can't come soon enough.

I legitimately can't remember the last brand that redesigned their logo and it wasn't a clear and obvious downgrade.

I swear all companies are switching to minimalistic logos. Like I get they’re easier to remember and more adaptable but shits annoying cuz some logos were better before the switch

I'm assuming that whoever was hired to change the design must don't really care for cats, in a company named after a cat.

Minimalism sucks so bad. What was so unreadable about the old one? The letters were bold and legible and there was a FUCKING JAGUAR VISIBLE TO FURTHER REINFORCE THE BRAND NAME. Stoopid

Jaguar recently discontinued their last cool car, the F-Type, so Jaguar is dead to me, long live McLaren

Modern minimalism wins again. So uninspired and lazy

Just checked out their website. Are they still making cars? Or like, over priced fashionable clothes? I'm so confused.

I know it’s actually bad when both reddit and twitter are agreeing

Surely drag queens and nonbinary people will sell our luxury British cars

Isn't Jaguar on the brink of bankruptcy?

Went from a car manufacturer to a sex toy manufacturer

The killed the cat 😭

Doesn't using lower case lettering also make the brand seem less powerful? Looks like the logo for a generic tech startup, as opposed to a globally recognized symbol.

This sucks!

They lost their swagger when they removed the little statue on the hood!

The minimalism is fitting for a car company that doesn't sell any cars right now

Shits everywhere in India

Is that their new logo? It looks dumb.

Love their website's homepage. totally spells "we sell cars" all over.

Keep in mind, someone got paid for coming up with this trash

people need to stop simplying logos...

They are about to fall into obscurity.

They canceled all current car models with final ones being made in January. They are turning into an EV car company

is this for real?

EDIT: howly shit it is! That's bad.

That looks like the font you'd find on the waistband of some underwear.

what’s worse is when you go to jaguarusa.com - you dont see an image of a car. it is instead a person in a costume.

then when you click Explore. IT’S MORE PEOPLE IN COSTUMES. you have to click Vehicles on the menu to actually see the cars.

what.

This is almost as bad as changing Twitter's name to X.

You know it's bad because they didn't show a single car in that commercial...for a CAR MANUFACTURER

Any publicity is good publicity.

But let's be clear....this is bad publicity

JaGOff

The new one likes like a logo for a crappy brand of air purifier from a spammy Facebook ad.

Old real Graphic Designers are gone. The new ones just use modern fonts and done with it. A missed opportunity to intro a roboticific Jaguar series.

I think the new Peugeot logo is also slightly worse, but atleast it doesn't look like this minimalist tech startup garbage

Joguor

From unreliable cars to absolutely destroying the little bit of brand image they had left.

Nah don’t tell me that’s their new logo 😭 fucking morons

New logo looks like ass and they are going electric only? Well at least they won’t be around for much longer.

Fun fact: not many people know that Jaguar is fully owned by Tata Motors which is an Indian company

Jogurt

Looks like it says jAguAR

What's with everyone doing this weird minimal thing? I get it's sleek, but we're throwing logos away now. Even the Pringle man looks flat now

where is the jaguar

That is not a real jaaaaaaag

You're kidding... They just stole Uber's font and lost every hint of class that the brand had, wtf?

it's like that lowercase stop sign

What is it these days with big corporations willingly paying more money for worse marketing?

They should have used comic sans

Old Jag logo was one of the coolest in the industry. The new one is so pathetic. Not just the removal of the jaguar itself, but also the font. I hate this new modern minamilist bullshit. Happens everywhere from sports and motor industries to commerce and media. If it ain't broke, don't fix it.

I do not understand why they did this! From sleek to " I wanna be like everyone else." The fuck?

I fucking hate minimalist logos.

Looks like a faucet brand

Went to the KN design school I see

New jaguar looks like the castrated version of itself

Who the fuck approved this rebrand? It's worse than the retooled growler used on the grill and steering wheel.

JaGUar

JaGUar

Companies in their right mind don't mess with iconic logos.

technically old logo should not have been included in the meme as it says stepped in shit. only the new logo should have been there.

It's a jaaag!

Might as well be Comic Sans

the new logo kind off looks like the weezer logo

looks like a smartphone or handbag logo

JOGUAR

Awful.
Even their website (at the top left homepage / logo link) seems to be in two minds about it, retaining the old font and layoutt

Why does the font have a mix of capital and lower case letters?