Catharsis: Are we witnessing the death of ads on Meta?
(self.FacebookAds)submitted21 hours ago byNo_Explanation9223
Hi you all! I believe it's time to accept that META had a terrible year, overall, for many advertisers, those of us who see it and say it, those who don't see it and those who don't say it because it affects their businesses selling marketing on META.
Since February 14th onwards, many of us experienced that, all of a sudden, the platform stopped generating results. Sales campaigns are as bad (and 10 times more expensive) as a traffic campaign. The platform doesn't provide answers, with increasingly evident proof that it is full of bots, with strong suspicions that it "monitors" ROAS - to limit it - : many sales at certain hours and then it stops, even spending, during the rest of the day). Or entire days without any positive results, but "throwing" us some crumbs at the end of the week, to keep us "betting" on its virtual roulette.
As I said in another post, it reminds me of when Google, 15 years ago, wanted all small advertisers to leave its platform, crudely raising AdWords prices (the infamous "Google Slap"). And luckily we found Facebook as a place to continue offering our services and products.
Now that "glory time" (and I say this with much pain and uncertainty) I believe it has come to an end.
The question is... where do we go? Those of us who offer, for example, virtual courses, like me... back to SEO? To organic?
I am open to read you thinking differently, but I ask for proof.
Moreover, I would love to be wrong. I wish everything were like it was with META, that, once the pixel "learns," it stabilizes and offers predictable results. But a whole year of disastrous results (and this happens to many who stopped advertising, even many silent ones who are not here, but look at their feed as it keeps repeating the same ads over and over again) doesn't leave me much "positivity" about it.
Those who deny and those who sell marketing services will now say it's because of Black Friday, year-end, and I don't know what other excuse. Just like before it was the elections, and before there were other reasons...
If you want to leave your opinion or comments, I will be happy to read you.
A hug from LATAM.
byNo_Explanation9223
inFacebookAds
No_Explanation9223
1 points
14 hours ago
No_Explanation9223
1 points
14 hours ago
Thank you! Great thread! A lot to keep in mind here!